— 12 minutes — Mark Eckert
Agreements Before Submitting to Sync Libraries
Ever feel like navigating the world of sync licensing is like trying to untangle a hundred headphone cords at once? You know your music has potential, you see other artists getting placements, but when it comes to actually getting your tracks into a sync library, the paperwork and legal stuff just feels… heavy. You’re not alone. It’s a common stumbling block, and often, it’s because artists jump the gun without understanding the agreements they’re signing.
TL;DR: Don’t sign anything you don’t understand. Get clear on exclusivity, ownership, payment terms, and what happens if you want your music back before you hit ‘send’ on your sync library submission.
Why Agreements Matter (Even if They’re Boring)
Think of it this way: imagine you’re lending your prized vintage guitar to someone. You’d probably want to know how long they’re keeping it, if they can repaint it, and how you’re getting it back, right? Music is your prized possession. When you submit to a sync library, you’re essentially lending out the rights to use your music. These agreements are the instruction manual for that loan. They dictate how you get paid, what the sync library can do with your track, and what control you still have. Skipping over them is like handing over your guitar with a shrug and a “hope it goes well!” – risky business.
When considering the importance of agreements before submitting to sync libraries, it’s essential to understand the broader context of sync licensing and commercial use. A related article that delves into this topic is available at this link. It provides valuable insights into the intricacies of music submissions and the necessary agreements that can help protect your work while maximizing its potential for commercial success.
Understanding the Key Players
Before we dive into the nitty-gritty of the agreements themselves, let’s quickly clarify who’s who in this game.
Who is That Pitch?
We’re your guide and your portal. We help you get your music into the sync libraries. We don’t sign your music. We don’t take ownership. We’re purely a distribution service, acting as the middleman to connect you with multiple sync libraries efficiently. Think of us as a super-powered post office for your music to sync libraries.
Who are the Sync Libraries?
These are the companies that house your music and actively pitch it to music supervisors, ad agencies, filmmakers, and game developers. They are the ones with the direct connections to the people who need music for their projects. They do the heavy lifting of marketing and pitching your tracks.
Who are You, the Artist?
You’re the creator, the owner, the genius behind the sound. You’re the one looking to get your music heard and sync licensed, and most importantly, looking to get paid for it.
Demystifying “The Agreement” Itself
Alright, let’s talk about the actual documents. This isn’t a one-size-fits-all scenario. Different sync libraries will have slightly different agreements, but they all cover similar ground. Your job is to understand that ground before you commit.
What to Look For in Every Agreement
When a sync library sends you their paperwork (or presents their terms online), these are the sections you need to scrutinize. Don’t be afraid to pull out a highlighter.
Exclusivity: The Big One
This is arguably the most critical clause. It defines whether the sync library has exclusive rights to your music or if you can place it elsewhere simultaneously.
Exclusive Agreements
- What it means: If you sign an exclusive deal, that specific sync library is the only place your music can be sync licensed for sync. You cannot submit that same track to any other sync library, sell it on other stock music sites, or license it directly yourself for sync purposes.
- Why sync libraries want it: They invest time and resources into pitching your music. Exclusivity ensures they have a unique product to offer and prevents them from competing with you (or another sync library) over the same track. This often means they’ll work harder to place it.
- Why you might consider it: Exclusive sync libraries often have better connections, more active pitching, and potentially better rates. But it’s a big commitment.
- The Catch: Your music is tied up. If that sync library isn’t performing well for you, you’re stuck (at least until the agreement term ends).
Non-Exclusive Agreements
- What it means: You can sync license the same track with multiple sync libraries, yourself, or through other avenues concurrently.
- Why sync libraries offer it: They get a broader catalog quickly and reduce the barrier to entry for artists.
- Why you might consider it: Spreading your music across multiple sync libraries increases your chances of getting placements. It’s a lower-risk option.
- The Catch: Librarians might not prioritize non-exclusive tracks as much because they know other sync libraries are also pitching it. It can also be a logistical nightmare to track multiple agreements and payments for a single track. And, if a music supervisor truly falls in love with your track, they might prefer an exclusive license, which you can’t always guarantee with non-exclusive arrangements.
Ownership: Who Owns Your Music?
This should always be YOU. A sync library licenses your music; they do not buy or co-own your music.
Retaining 100% Ownership
- What it means: You, the artist, retain all intellectual property rights to your compositions and master recordings. The sync library only gets the right to sync license your music for sync.
- What to watch out for: Any language that suggests the sync library is buying your track, acquiring a share of your copyright, or becoming a co-owner. This is a massive red flag in sync licensing (unless it’s a very specific, high-value deal like a custom score, which is a different animal entirely).
Royalties and Payment Splits: Show Me the Money
This is where you find out how much you’re actually going to get paid.
Sync Fee Split
- What it means: This is the upfront money paid by the production for the right to use your music. Libraries will take a percentage. Common splits range from 50/50 to 70/30 in the artist’s favor.
- What to watch out for: Make sure the split is clearly stated. Don’t assume. A higher percentage for you is obviously better.
Performance Royalty Collection
- What it means: When your music is broadcast on TV, radio, or in film during public exhibition, performance rights organizations (PROs) like ASCAP, BMI, SESAC, or PRS for Music collect royalties.
- Sync library’s Role: Most sync libraries do not touch your writer’s share of performance royalties. They will usually collect the publisher’s share (if they act as your publisher for those placements).
- Your Role: You need to be registered with a PRO as a writer and, if you also control your publishing, as a publisher. This is how you get your writer’s share directly. Ensure the agreement doesn’t try to claim your writer’s share.
Payment Terms and Reporting
- When you get paid: How often will the sync library pay you? Monthly, quarterly, semi-annually?
- Minimum payout thresholds: Do you need to accumulate a certain amount (e.g., $50 or $100) before they send payment?
- Reporting: How will they inform you of placements and earnings? Do they have an artist portal? Will they send statements? Transparency here is key.
Term and Termination: How Long and How to Get Out
How long is your music locked in, and what happens if you want it back?
Agreement Term
- What it means: The duration for which the agreement is valid. This could be anywhere from 1-5 years, or sometimes “in perpetuity” (forever). “In perpetuity” is a HUGE commitment and should be approached with extreme caution, especially for exclusive deals.
- Watch out for: Terms that automatically renew without a clear opt-out. You don’t want your music trapped indefinitely if the sync library isn’t performing.
Termination Clauses
- What it means: This outlines the conditions under which either party can end the agreement.
- Your Right to Terminate: Can you pull your music if you’re unhappy? Under what circumstances? Is there a notice period? (e.g., “Either party may terminate with 60 days written notice”).
- Sync library’s Right to Terminate: They usually have the right to remove your music if it doesn’t meet their quality standards or if there are legal issues.
- What happens post-termination: If your music is already sync licensed when the agreement ends, who gets the future royalties from those existing sync licenses? Typically, the original agreement will govern those existing sync licenses for their duration.
Indemnification: Avoiding Future Headaches
This is the “who’s responsible if something goes wrong” clause.
Protection Against Infringement
- What it means: You generally agree to “indemnify” the sync library, meaning you promise that your music is original, that you own all the rights, and that it doesn’t infringe on anyone else’s copyright. If someone sues the sync library because your music infringed on their copyright, you would be responsible for defending the sync library and covering any damages.
- Why it’s important for you: This clause reinforces the need to use only your original material. If you sampled something, make absolutely sure you cleared it legally. Don’t use uncleared loops, beats, or vocal phrases. This protects both you and the sync library.
Sure, here is the sentence with the clickable link:
You should read this article on band agreements and split sheets for sync licensing.
Action Steps Before Signing
Okay, you’ve read through the document. Now what?
- Read Every Single Word: Seriously. Don’t skim. Grab a coffee, put on some chill music, and go through it line by line.
- Highlight Anything You Don’t Understand: If a clause makes your brow furrow, highlight it. Make a list of questions.
- Research the Sync library: Look up reviews, artist testimonials, and their track record. How transparent are they? Do other artists have good experiences?
- Ask Questions: Don’t be shy. Email the sync library. “Hey, could you clarify what ‘in perpetuity’ means in this context?” “What’s your typical turnaround time for payments?” “What happens if I release a song with a major label but it’s already exclusive with you?”
- Consider Legal Counsel (for big deals): For major exclusive deals, or if you’re just really unsure, it’s always wise to have an entertainment lawyer review it. Think of it as an investment in your career. For smaller, non-exclusive deals, this might be overkill, but always assess the potential impact.
When considering the importance of agreements before submitting to sync libraries, it is essential to understand the broader context of how music is utilized in various media. A related article discusses the intricacies of selecting the right music for games, which can provide valuable insights into the sync licensing process. You can read more about this in the article on music for games. Understanding these elements can help creators navigate their agreements more effectively and ensure their work is properly represented.
Common Mistakes and How to Avoid Them
- Signing Without Reading: The biggest mistake. You wouldn’t buy a house without reading the contract, right? Your music is your professional asset.
- Fix: Read it. All of it. Twice.
- Ignoring Exclusivity: Not realizing you’ve signed an exclusive deal for a track you then submitted elsewhere. This can lead to legal issues and bad blood.
- Fix: Clearly understand if the agreement is exclusive or non-exclusive. Keep a master spreadsheet of where each track is submitted and its exclusivity status.
- Not Registering with a PRO: Thinking the sync library will handle all your royalties.
- Fix: Register as a writer (and publisher, if applicable) with a PRO before you start getting placements. This takes time, so do it now.
- Using Uncleared Samples/Loops: This is a ticking time bomb for copyright infringement.
- Fix: Only use your original material or genuinely royalty-free, properly sync licensed sounds. “Royalty-free” means you don’t owe performance royalties, but you still need a sync license to use it commercially. Check your sample pack sync licenses!
- No Exit Strategy: Being stuck in an agreement with an underperforming sync library.
- Fix: Always look for clear termination clauses and reasonable agreement terms. Avoid “in perpetuity” unless you’re absolutely certain it’s the right move for that specific project.
Mini Case Study: The “Sample Saga”
Let’s say Sarah, an indie electronic artist, produces a killer track. She’s hyped and rushes to submit it to a sync library she found through That Pitch. She quickly skims the agreement, sees a good payment split, and signs. A few months later, the track gets sync licensed for a national commercial! Huge win!
Then, the trouble starts. A much larger, more established artist hears the commercial and claims Sarah used an uncleared vocal sample from one of their old songs. The big artist’s label sues the ad agency, the brand, and the sync library. Because Sarah indemnified the sync library in her agreement, she’s now on the hook for legal fees and potential damages. All because she didn’t realize that one specific vocal run in her track wasn’t truly original or sync licensed.
Lesson: Agreements aren’t just about money; they’re about preventing nightmares. Her “skimmed it” approach cost her dearly. If she had read the indemnification clause, it might have spurred her to double-check every element of her track’s origin.
Key Takeaways
Agreements are the backbone of getting paid in sync. They might not be the most exciting part of being a musician, but they are absolutely essential. Don’t let the legal jargon intimidate you. Break it down, understand the core concepts (exclusivity, ownership, payment, term, and indemnification), and ask questions wherever you’re unsure. Your diligence now will save you a lot of grief and potentially make you a lot of money in the long run.
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FAQs
What are agreements before submitting to sync libraries?
Agreements before submitting to sync libraries are legal contracts or terms of use that authors must agree to before submitting their work to a sync library for inclusion in its collection.
Why are agreements before submitting to sync libraries important?
Agreements before submitting to sync libraries are important because they outline the rights and responsibilities of both the author and the sync library. They also specify how the work will be used, distributed, and preserved.
What are some common elements of agreements before submitting to sync libraries?
Common elements of agreements before submitting to sync libraries include copyright permissions, access restrictions, preservation and digitization rights, and terms for use in exhibitions or publications.
How can authors negotiate agreements before submitting to sync libraries?
Authors can negotiate agreements before submitting to sync libraries by discussing their concerns and preferences with the sync library staff or legal counsel. They can also propose modifications to the standard agreement to better align with their needs.
What should authors consider before signing agreements before submitting to sync libraries?
Before signing agreements before submitting to sync libraries, authors should carefully review the terms and conditions, consider the long-term implications of the agreement, and seek legal advice if necessary. They should also ensure that the agreement aligns with their goals for the use and preservation of their work.