— 1 minute — Mark Eckert
Common Myths About Sync Licensing for Artists
Okay, let’s talk about sync
FAQs
What is sync licensing in the music industry?
Sync licensing is the process of granting permission to use a piece of music in synchronization with visual media, such as films, TV shows, commercials, video games, or online videos. It involves a legal agreement between the music rights holder and the party seeking to use the music.
Do artists lose ownership of their music when they grant a sync license?
No, granting a sync license does not mean artists lose ownership of their music. The sync license is typically for a specific use and duration, and the artist retains the copyright unless they explicitly sell it.
Is sync licensing only for well-known or signed artists?
No, sync licensing opportunities are available to independent and emerging artists as well. Many music supervisors and sync licensing companies actively seek fresh and diverse music from artists at all levels.
Does sync licensing guarantee a large income for artists?
While sync licensing can be a valuable revenue stream, it does not guarantee large or consistent income. Earnings depend on factors like the project’s budget, the music’s usage, and the negotiation of sync licensing fees.
Can an artist sync license a cover song for sync use without additional permissions?
No, sync licensing a cover song for sync use requires obtaining permission from both the original song’s copyright holders and the owner of the specific recording. Sync licenses must clear all relevant rights to avoid legal issues.