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— 12 minutesMark Eckert

Confusion Around Publishing Ownership

So, you’re making killer music. You’ve got tracks begging to be in movies, TV shows, or that cool indie game everyone’s talking about. But then you start looking into how you actually get paid for that, and suddenly you’re drowning in terms like “publishing administration,” “master rights,” and “co-writers.” It’s enough to make you want to just stick to playing live gigs.

TL;DR: What You Need to Know About Publishing Ownership

  • Songs have two main copyrights: the song itself (publishing) and the recording (master). You often need to control both, or at least have a plan for co-owners.
  • **If you write it, you own a piece of the publishing.** Even if you record it yourself.
  • Co-writers mean co-owners. Everyone who contributed to the songwriting gets a slice of the publishing pie.
  • Different agreements mean different splits. How you split publishing depends on who wrote what and what you sign.
  • Clarity is king. Figure out who owns what before you pitch your music.

The topic of publishing ownership can often lead to confusion among artists and songwriters, particularly when it comes to understanding the role of sync agents in the music industry. For a deeper insight into this subject, you can explore the article titled “The Role of Sync Agents in Music Publishing,” which discusses how sync agents help navigate the complexities of music rights and sync licensing. To read more about this important aspect of the music business, visit this article.

Let’s Break Down This Publishing Thing – Seriously

Think of a song like a cake. There are two main parts to it, and both can be sliced up and sold.

The Song (Publishing Rights)

This is the actual musical idea, the lyrics, the melody. It’s the intangible thing that makes your song your song.

Who Owns the Song?

When you write a song, you automatically own a piece of its publishing. If it’s just you and your guitar, and you wrote every word and note, you own 100% of the publishing. Easy peasy.

What if You Co-Wrote It?

This is where things get a little more like a true cake-sharing situation. If you wrote the lyrics with your buddy Sarah, and the music with your bandmate Mike, then Sarah and Mike now own a piece of the publishing pie too.

  • Typically, in the US, songwriters split publishing 50/50 if there are two writers. More writers mean smaller slices for each, but the total still adds up to 100%.
  • This 50/50 split is a common starting point, but it can be negotiated. Maybe you wrote all the music and Sarah wrote all the lyrics – you might agree to a different split based on contributions. But for simplicity’s sake, just know that songwriting contributions usually lead to direct publishing ownership.
Why Does Publishing Matter for Sync?

When your song gets used in a TV show, for example, the use of the song itself (the melody, lyrics) needs to be sync licensed. That sync license fee is what the publishing rights holders get. Think of it as paying for the recipe.

The Recording (Master Rights)

This is the actual sound recording. It’s the specific performance and production that you captured.

Who Owns the Master?

If you recorded the song in your bedroom studio and paid for all the studio time, equipment, and mixing yourself, you generally own 100% of the master rights for that recording.

What If You Used a Producer?

If you worked with a producer who took a fee and perhaps a small percentage of the master, they might own a portion of that specific recording. Sometimes producers get points on the master as part of their deal, meaning they get a share of the income generated by that particular recording.

What if You Got a Record Deal?

This is a big one. Most record deals will give the label ownership of the master recordings. This is a classic trade-off: they fund the recording and promotion, and in return, they own the recordings they paid for.

  • This is a key reason why you need to be aware of both publishing and master rights when thinking about sync. If a label owns your master, you can’t just license it for sync without their permission (and their cut).
Why Does the Master Matter for Sync?

The other part of the sync licensing puzzle is sync licensing the recording. The sync library needs permission to use your specific version of the song. The fee paid for this is for the master rights. Think of it as paying for the pre-made cake.

The Publishing Administrator: Your Helpful (and Sometimes Confusing) Friend

This is where it gets extra murky, and it’s a common area of confusion. If you’re the songwriter (and thus own publishing), but you’re not actively collecting all the royalties you’re due from it, you might hire a publishing administrator.

What Does a Publishing Administrator Do?

They’re basically your business partner for your publishing. They sign you up with performance rights organizations (like ASCAP, BMI, SESAC in the US), mechanical rights organizations, and international societies. They chase down royalties from radio play, streaming, live performances, and yes, sync licenses.

Why Do Artists Use Them?

It’s a lot of administrative legwork to keep track of where your music is being played and how much you’re owed. Administrators handle that, and they take a percentage of the publishing royalties they collect.

The Potential for Confusion

Here’s the tricky part: some artists misunderstand what an administrator does. They might think the administrator owns their publishing. That’s usually not the case. The administrator is hired to administer (collect and distribute) the publishing that you own.

  • Think of it this way: You own the house (publishing). You hire a property manager (administrator) to collect rent and handle repairs. The property manager doesn’t own your house, they just manage it for a fee.

The Synch Sync license: Tying It All Together

When a sync platform like That Pitch helps you get your music placed, they’re often working with music supervisors who need both the publishing and the master rights to be cleared.

Clearing Publishing

The music supervisor contacts the publisher (or the administrator if you don’t have a traditional publisher) to get permission to use the song. A fee is negotiated.

Clearing the Master

The music supervisor contacts the owner of the master recording (usually you, or the label if you have a deal) to get permission to use that specific recording. Another fee is negotiated.

The Dual Nature of Sync Fees

A sync placement fee is usually split. Half goes to the publishing side, and half goes to the master side.

  • So, if a sync license fee is $10,000, the publishing rights holders might get $5,000, and the master rights holders might get $5,000. And then, of course, those amounts are further split among whoever owns the respective rights.

The topic of confusion around publishing ownership is increasingly relevant in the music industry, especially as artists navigate the complexities of rights and royalties. For those looking to better understand how to manage their music and ensure they receive proper compensation, a related article can provide valuable insights. You can explore this further in the article about uploading songs, which discusses the intricacies of music publishing and the importance of understanding ownership rights. For more information, check out the article here.

Common Mistakes and How to Fix Them

It’s easy to get tripped up here, but most of the time, it’s about clear communication and understanding your own agreements.

Mistake 1: Not Knowing Who Owns What

The Problem: You get a sync offer, but you have no idea if you have co-writers, if a producer has a master split, or if you’ve signed anything that impacts your ownership.

The Fix: Before you even start pitching aggressively for sync, take 30 minutes and write down who wrote what, who produced what, and what agreements you have in place for each song. If you co-wrote, make sure you have a clear agreement (even a simple email confirmation) about splits. If you worked with a producer who has a master split, know the percentage.

Mistake 2: Thinking Your Administrator Owes You Everything

The Problem: You have a publishing administrator, and you assume they’ve got all your publishing sorted out for sync. But if you haven’t actively registered your songs with them, or if they don’t represent all your co-writers, there can be significant gaps.

The Fix: Understand your administrator’s role. They administer what you give them to administer. Make sure your songs are properly registered with them, and that they have details of any co-writers and their splits. Also, understand that your administrator primarily deals with publishing. You still need to manage and license your master rights separately.

Mistake 3: Assuming You Can Sync license Both Sides

The Problem: You own your masters, and you think that means you can just sync license the song for sync. But without controlling the publishing, you can’t effectively grant the full sync license.

The Fix: Recognize that sync licensing is about clearing both sides. If you don’t control publishing, you’ll need to bring in the publisher (or their representative) to get the song cleared. Platforms like That Pitch can help you manage the master side of things, but you’ll still need to ensure the publishing is handled. Sometimes, if you’re the sole songwriter and own the masters, you can negotiate both sides yourself, but it’s less common to have the infrastructure to handle both flawlessly.

Mistake 4: Letting Confusion Lead to Inaction

The Problem: The whole publishing ownership thing feels too complicated, so you just don’t pitch your music for sync. You miss out on potential income.

The Fix: Start small. Focus on understanding the publishing ownership for a few of your best tracks. Use that knowledge to then tackle the masters. Platforms designed to simplify sync (like That Pitch) are built precisely to help artists navigate this. Their goal is to make it easier for you to get your music placed and paid, and they often have resources to help clarify these ownership concepts.

A Mini Case Study: The Bedroom Producer’s Dilemma

Meet Alex. Alex is a killer electronic producer who writes all their own beats and melodies, and also records the vocals for their tracks. They’ve been releasing music independently for years, owning 100% of their masters.

Recently, one of Alex’s tracks got a sync placement in a popular streaming show. Alex was thrilled! They were contacted by a music supervisor who wanted to sync license the song for $8,000.

The Problem: Alex didn’t have any formal co-writers for this particular track. They simply made the whole thing. So, they figured they’d get the full $8,000. But then they realized they hadn’t really thought about publishing. Alex had never registered with a PRO like ASCAP or BMI, nor had they hired a publishing administrator.

The Outcome: The music supervisor’s team needed to clear both sides. They contacted Alex about the master, which Alex easily sync licensed. But for the publishing, they encountered a void. Since Alex wasn’t registered with a PRO, there was no formal publishing entity to collect the publishing side of the fee.

  • Initial Confusion for Alex: “But I wrote everything! Why can’t I get the whole $8,000?”

The Fix (and Learning Opportunity): Alex’s manager (or Alex themselves, in a more experienced scenario) explained that the $8,000 is usually split. Around $4,000 for the master, and $4,000 for the publishing. Since Alex owned the master, they got their $4,000 for that. But the publishing side was unrepresented.

  • New Approach: Alex promptly joined ASCAP (a performance rights organization). This meant they could start collecting performance royalties for public plays of their music. They also decided to sign up with a publishing administrator, who would actively register their songs and chase down any outstanding publishing royalties, including the publishing share of future sync placements.

The Lesson: Even if you’re a solo artist who writes everything, you still need to consider the publishing side. It’s a separate revenue stream. Without registering with a PRO and potentially engaging an administrator, you’re leaving money on the table. Sync libraries need to clear both sides, and if one side is missing or unrepresented, it can complicate (or halt) the entire placement.

Key Takeaways for Sync Success

  • Understand the Two Sides: Master rights (the recording) and publishing rights (the song).
  • Track Your Ownership: Know who wrote what and what agreements you have for your recordings.
  • Publishing Isn’t Just for Bands: Even solo artists benefit from PROs and administrators.
  • Clarity Prevents Problems: Sort out ownership before you get a sync offer.
  • Sync Libraries Need Both Cleared: They’re not just licensing your recording; they’re sync licensing the song too.

Navigating publishing ownership might seem daunting, but it’s a crucial step to making sure you get paid fairly for your hard work. Don’t let the confusion hold you back from potentially lucrative sync placements.

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FAQs

What is publishing ownership?

Publishing ownership refers to the legal rights and control over the publication and distribution of a work, such as a book, article, or music. It includes the rights to reproduce, distribute, and display the work, as well as the right to create derivative works.

Who owns the publishing rights to a work?

The ownership of publishing rights can vary depending on the specific agreement between the creator of the work and the publisher. In some cases, the creator retains the rights and licenses them to the publisher, while in other cases, the publisher may acquire the rights to the work through a contract or agreement.

What are the different types of publishing ownership agreements?

There are several types of publishing ownership agreements, including traditional publishing contracts, self-publishing agreements, and hybrid publishing models. Each type of agreement has its own terms and conditions regarding ownership, royalties, and rights to the work.

How can confusion arise around publishing ownership?

Confusion around publishing ownership can arise due to unclear or ambiguous language in contracts, misunderstandings between creators and publishers, and changes in the publishing industry, such as the rise of self-publishing and digital distribution platforms.

How can creators protect their publishing ownership rights?

Creators can protect their publishing ownership rights by carefully reviewing and negotiating publishing agreements, seeking legal advice if necessary, and considering alternative publishing models that offer more control over their work. It’s important for creators to fully understand the terms of any agreement before signing.

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