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— 11 minutesMark Eckert

Delays Due to Split Approval

Ever submitted that perfect track, only to find it stuck in limbo, waiting… and waiting? You check your email daily, refresh your dashboard, maybe even give your monitor a hopeful pat. The reason for the hold-up? Often, it’s not the quality of your music, but something a little more bureaucratic: split approval.

TL;DR

  • Split approval is when everyone involved in a song agrees on how much of the money each person gets.
  • No agreement, no money moving, no sync license. Simple as that.
  • Get your splits sorted before you even think about submitting.
  • Communicate clearly and often with your collaborators.
  • That Pitch simplifies the distribution process, but you still need your internal house in order.

The Unseen Bureaucracy: What is Split Approval, Anyway?

So, you’ve poured your heart and soul into a track. Maybe you wrote the lyrics, your buddy played guitar, and another friend laid down the sickest beat. You’re all excited about getting it synced. But before that can happen, the sync library – and eventually, the ad agency or film production – needs to know one crucial thing: who owns what percentage of the song.

This isn’t about ego; it’s about money. When your track gets used, royalties are generated. And those royalties need to go to the right people in the right proportions. Split approval is simply the formal agreement, often in writing, where every single person who contributed to the song — writers, composers, producers, even sometimes featured artists — says, “Yes, I agree that I own X% and everyone else owns Y%.”

It’s like setting up a small business partnership. Before you can start earning, you need to agree on who gets what share of the profits. Without that agreement, the money just sits there, waiting for someone to claim it properly. And in the world of sync, “sitting there” means your track isn’t going anywhere.

Delays due to split approval can significantly impact the timely distribution of royalties in the music industry. For a deeper understanding of how these delays can affect payments, you may find it helpful to read the article on how music libraries operate and the payment structures involved. This article provides valuable insights into the intricacies of sync licensing and the factors that can lead to payment delays. You can read more about it here: How Music Libraries Actually Pay You and When.

Why Delays Happen: The Nitty-Gritty Details

The moment a sync library expresses interest, or even just accepts your track for their catalog, they’re preparing for a potential future payday. And they can’t properly process or pitch music if there’s a cloud of uncertainty hanging over who gets paid what.

The Domino Effect of Disagreement

Imagine your track is perfect for a car commercial. The music supervisor loves it, the ad agency is on board, and the client gives the green light. Everyone’s ready to sign on the dotted line. But then, it turns out you and your co-writer never formally agreed on the 50/50 split you discussed over pizza six months ago. Maybe one of you now feels like they contributed more.

  • The Agreement Breakdown: What started as a casual conversation becomes a sticking point. One person remembers 50/50, the other feels it should be 60/40.
  • Sync library Hesitation: The sync library gets wind of this. They can’t sync license a track if there’s a dispute over ownership or percentages. It’s a huge liability for them.
  • Opportunity Lost: The ad agency can’t wait forever. They have deadlines. They’ll move on to the next track that is ready to go. And just like that, your perfect car commercial opportunity vanishes.

It’s a truly frustrating situation, especially when your music is genuinely good and in demand. The delay isn’t because your music isn’t good enough, but because the foundational agreement about who gets paid isn’t locked down.

The “Oops, I Forgot About Them” Scenario

Sometimes, it’s not a disagreement, but an oversight. You might have had a session musician lay down a killer saxophone solo. In your head, they were just a hired gun, but perhaps their contribution was significant enough that according to industry standards or even your verbal agreement, they’re entitled to a small piece of the publishing.

  • Unacknowledged Contributors: Did that friend who helped with an arrangement deserve a tiny sliver? What about the engineer who pitched in on a melody idea during a late-night session?
  • Tracking Down Difficult Collaborators: Maybe you worked with someone years ago who’s now off-grid. Getting in touch to formalize splits can be like finding a needle in a haystack.
  • Legal Implications: Sync libraries often require all contributors to sign off. If someone is missing or uncontactable, it creates a roadblock.

This isn’t about being overly complex; it’s about being thorough. All these little “whoops” moments add up to significant delays.

Proactive Solutions: How to Avoid the Split Approval Headache

The good news is, this is entirely preventable. A little foresight can save you a lot of grief (and lost opportunities).

The “Before You Even Press Record” Rule

This is the golden rule. Talk about splits before you record. Seriously. It might feel awkward to bring up money when you’re just vibing in the studio, but it’s essential.

  • Early Conversations: Have an open, honest discussion with everyone involved. “Hey, if this song blows up, how are we splitting the publishing and master?”
  • Document Everything: Don’t rely on memory or verbal agreements. Write it down. An email, a simple shared document, or even a text message confirming the percentages is better than nothing.
  • Clear Roles: Define who wrote what, who composed what, who produced, etc. This clarifies who is entitled to what type of royalty (publishing vs. master).

This might seem like killing the creative mood, but think of it as building a solid foundation for your creative house. A little discomfort now prevents monumental headaches later.

Use Clear, Simple Agreements

You don’t need a fancy lawyer to draw up a legally binding contract for every single track (though for bigger projects, that’s smart!). For independent artists, simple written agreements can suffice.

  • Collaboration Agreements: A basic written contract or even a detailed email chain among all contributors, explicitly stating percentages for both publishing (the song itself) and master (the recording), is often enough.
  • Date and Sign Off: Make sure everyone involved acknowledges and agrees to the splits in writing. Signature or a clear “I agree” email response with dates.
  • Specify Royalty Streams: What percentages apply to mechanical royalties, performance royalties, and sync fees? Sometimes these can differ, so clarity is key.

Tools exist online that can help generate simple collaboration agreements, or you can find templates. The important thing is that it’s written down and agreed upon by all parties.

Please read this article to learn about the challenges bands face in sync licensing.

Common Mistakes and Smart Fixes

Let’s face it, we all make mistakes. The key is to learn from them and get it right next time.

Mistake 1: Relying on Verbal Agreements

“We talked about it, it’s cool!” — famous last words. Memory fades, priorities change, and disputes arise when money is involved.

  • Fix: Get it in writing, even if it’s just an email. A simple “Confirming our agreement for song ‘X’: [Your Name] 50% publishing, [Collaborator A] 25% publishing, [Collaborator B] 25% publishing. Master recording splits are [details].”
  • Why it works: It creates a timestamped record that everyone can refer back to. It removes ambiguity.

Mistake 2: Only Focusing on Publishing Splits (and Forgetting Master)

Wait, there are two kinds of splits? Yep. Publishing royalties are for the underlying song (melody, lyrics). Master royalties are for the specific recording of that song. You could write a song that someone else records, and you’d get publishing, but they’d get master. Or, more commonly for artists, you own both!

  • Fix: Clearly define both publishing splits AND master recording splits. They are often the same for independent artists who write and record their own work, but not always.
  • Why it works: Sync deals nearly always involve both the publishing and the master recording, so defining both up front prevents headaches down the line. A sync licensing fee covers the use of both, and the money needs to be allocated correctly.

Mistake 3: Delaying Split Discussions Until a Deal is on the Table

Nothing kills a potential sync deal faster than scrambling to figure out splits when a music supervisor is on a tight deadline.

  • Fix: Make split discussions part of your standard workflow for every song you finish. Treat it like mixing or mastering.
  • Why it works: You’re always ready. When that email comes in that says, “We love your track and want to license it!”, you can respond instantly with all the necessary information, not “Uh, let me get back to you after I call my co-writer from 2018.”

Mistake 4: Not Educating Collaborators

Sometimes, people just don’t understand the complexities of publishing or master rights. They might genuinely believe they’re owed more or less because they don’t grasp the different income streams.

  • Fix: Briefly explain the basics to your collaborators. Clarify the difference between songwriting, performing, and production. Point them to resources if they want to learn more.
  • Why it works: An informed collaborator is a reasonable collaborator. When everyone understands the landscape, discussions are more productive.

Delays due to split approval can significantly impact project timelines, often leading to frustration among team members and stakeholders. Understanding the financial implications of such delays is crucial for effective project management. For instance, an insightful article discusses how production music can be a lucrative avenue for creators, emphasizing the importance of timely approvals in maximizing revenue opportunities. You can read more about this in the article on production music and its potential benefits.

Real-World Scenario: The Near Miss

Let’s look at a common scenario. Mia, a talented indie artist, collaborated with a producer, David, on a track called “City Lights.” They had a verbal agreement to split everything 50/50. They submitted “City Lights” to That Pitch, and we distributed it to our partner sync libraries.

A few weeks later, a major ad agency, through one of our partner sync libraries, expressed strong interest. They had a quick turnaround for a new tech product launch. The sync library reached out to Mia to confirm final split percentages.

Mia enthusiastically provided 50/50. But when the sync library sent the final paperwork to David, he pushed back. He felt his production input in the studio and his additional mixing work warranted a 60/40 split in his favor for the master recording, while keeping publishing at 50/50.

The Delay: The ad agency couldn’t wait. They needed a track immediately. They gave the sync library 48 hours for Mia and David to sort it out. Those 48 hours turned into frantic phone calls, heated texts, and a lot of stress for Mia.

The Outcome: Thankfully, Mia and David had enough mutual respect (and Mia had some text messages outlining the initial 50/50 discussion) to compromise. They settled on 55/45 for the master in David’s favor, keeping publishing 50/50. They formally documented it, signed off, and sent it back.

The Lesson: They barely got the sync. The ad agency had already started looking at backup options. If they had formalized their splits before submitting, there would have been no panic, no near-miss. They would have simply confirmed the agreed-upon splits, and the deal would have moved forward seamlessly. The emotional toll of the scramble also took away from the excitement of the sync itself.

Key Takeaways for Getting Paid Seamlessly

Getting your music synced and paid shouldn’t be a frustrating uphill battle. By handling your split agreements upfront, you clear a major hurdle before it even appears.

  • Communicate Early & Often: Talk about money before it’s “money.”
  • Document Everything: Get it in writing, even if it’s an email.
  • Understand Both Splits: Publishing and Master are equally important.
  • Be Professional: Treat your collaborations like a business partnership, even with friends.
  • Be Ready: The moment a sync opportunity arises, you want your ducks in a row, not scrambling.

Your music deserves to be heard and compensated. Don’t let bureaucratic tangles trip you up. Take control of your administration, and your tracks will be ready to seize those sync opportunities the moment they arrive.

Ready to get your perfectly-split music into the hands of decision-makers? Create a free That Pitch account to distribute your music into real sync libraries and keep 100% of your earnings.

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FAQs

What is split approval and how does it cause delays?

Split approval occurs when a decision requires the agreement of multiple parties, and if any one of them does not approve, the decision is delayed. This can cause delays in projects, processes, or decisions as all parties involved need to come to an agreement before moving forward.

What are some common examples of split approval causing delays?

Common examples of split approval causing delays include project timelines being extended due to disagreements among stakeholders, product launches being postponed because of conflicting opinions from different departments, and decision-making processes being stalled due to conflicting interests among decision-makers.

How can split approval delays be mitigated?

Split approval delays can be mitigated by clearly defining decision-making processes and responsibilities, fostering open communication and collaboration among stakeholders, and establishing a framework for resolving conflicts and reaching consensus in a timely manner.

What are the potential consequences of split approval delays?

Potential consequences of split approval delays include increased project costs, missed opportunities in the market, decreased morale among team members, and damage to relationships among stakeholders.

How can organizations address split approval delays proactively?

Organizations can address split approval delays proactively by implementing clear decision-making protocols, fostering a culture of collaboration and compromise, and regularly evaluating and adjusting approval processes to minimize delays.

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